01Product
Range, supply, quality and the economics behind what customers buy.
02Prospects
Traffic, audience and how new customers find you.
03Profit
Margin, cash and the numbers that make growth useful.
04Patrons
Retention, service and the customers who come back.
05Promotion
Offers, creative and the work that earns attention.
06Platform
Shopify, systems and the infrastructure behind the store.
07Performance
Conversion, reporting and the measures that show what is working.
08People
Team, hiring and the capabilities needed to deliver the plan.
09Protection
Risk, legal, operational resilience and the safeguards around growth.
10Practice
Leadership habits and the operating rhythm that keeps decisions moving.