Run your Shopify business with a team in your corner.

0:00There's a whole lot of stuff beneath the surface that we didn't even know

0:03existed. Hi, I'm Dan and my wife and I run Baby Goes Retro, which is an online

0:07store for European baby and kids clothes that are bright and unique.

0:14We actually took over an existing business that started in 2007 and we

0:20have been in it now for maybe a year and a half. We'd never run a business before,

0:24ever. And being a purely ecom business, so we don't have a storefront. We knew

0:29nothing. Everything to do with creating a website, managing things like search

0:35engine optimization and meta ads just were completely foreign to us. It was a

0:39complete learning curve. We tried to redesign the website ourselves and we

0:44missed so many of the core elements that buyers need to really understand what

0:49your brand's about to feel confident in buying from you. There's so much

0:53information out there knowing which is the one to follow. One person will say

0:57go left, the other person would say go right. And we didn't know how to manage

1:01Google Merchant Center. We didn't know about Google Search Console. There were

1:04things that we weren't even trying to fix cuz we didn't know what was wrong.

1:08We went along to one of Paul's Wednesday website tearowns. It was one-on-one.

1:12They're talking to you. They're pulling up your website. It was really personal.

1:16And I actually signed up within 10 minutes of the workshop. there's a coach

1:20for every different part of your business and they're experts in that

1:24part of your business. So once we actually joined and we saw just a sheer

1:29volume of high-quality information that was there for us, it was a no-brainer.

1:33Originally the goal was just to get to 10k months. We had our first 10k day

1:38because of one of those drops and our previous one, the best we'd done was

1:43maybe 3K. We were consistently hitting at least 2 and 1/2 times revenue of what

1:48we were beforehand. And in our first 6 to 8 months of owning the business, we

1:53weren't profitable. And I can definitely say in the last 12 months, we have been.

1:57One of the most rewarding things for me has been going from a time where we

2:00might not even get a sale in a day or we might go a couple of days without a sale

2:04to now having consistent sales every day without having to increase our ad spend.

2:09eCommerce Circle is not just a place where someone gives you generic

2:13information. You are talking to people who know your business and you're

2:17working with other business founders who become friends and become your

2:21community. I'd actually say anyone with an e-commerce business should join

2:25e-commerce circle.

0:00At the time, I'm thinking I'm going to completely give this up. Just sell the

0:04bags off and just move on. My name is Therese and I'm the founder and designer

0:09of CamPaq Camping Bags. I came up with these clear bags.

0:17Couldn't find them. Couldn't buy them anywhere. So, I decided to design them

0:20myself. We used to exhibit at caravan and camping shows around Australia. And

0:23when we stopped, the online started to slow down cuz they couldn't see us out

0:27in public. I knew there was problems with my website. I just didn't know how

0:31to fix it. I had been previously with a couple of other e-commerce coaching

0:35groups, paying a lot of money, and yet didn't offer the same quality of help

0:40that I get from e-commerce circle. I'm on my computer and next thing this video

0:45comes up about joining this course, attending an online Zoom call, and it

0:50turned out it was Paul's group. To my horror, I was the first caller he picked

0:54to go through the website in front of everybody. He pulled it apart pretty

0:58badly, which was a good thing. They had a very good offer I couldn't refuse, so

1:01I signed up and I've been with them ever since. The coaches at eCommerce Circle

1:05are just brilliant. They're knowledgeable. They know this stuff.

1:08Incredibly helpful. Chris just sat on a Zoom call with me one day cuz I'm like,

1:13I can't make this happen. It's just not happen. So, he just sat on a call with

1:16me and just went through every last thing and we got it running and he said,

1:21right, we're going live now. You always get help in the Zoom calls. You don't

1:26get left at the back. I've done everything completely different to what

1:29I was doing when I first came across Paul's group. They were telling me I had

1:33to do a video of me with the bags and I'm like, "Oh, no. I'm not doing that.

1:38No way." And he said, "This is your business and you have to do it." So, I

1:41did do the video. They were going, "Oh, so your video worked really well." And

1:44then 2 months after joining the e-commerce circle, Camp completely sold

1:49out of one line of bags within a week. Since joining e-commerce circle in June

1:55last year, CamPaq has increased its revenue over 200%. If you look up Clear

2:01Camping Backs on Google, CamPaq will come up on the first page. That's my

2:06biggest chuck moment when I go, there I am on page one of Google. I have never

2:11been in a course that's so affordable for what you get. I recommend it

2:15wherever I can. It's absolutely amazing.

0:00The biggest challenge was absolutely knowing nothing and not knowing that I

0:04knew nothing. My name is Kate. I'm the founder of Honey & Sage and we are

0:08here for all of your baby gifting essentials.

0:12I started Honey & Sage after I had my second baby. I'd come from a really busy

0:18corporate lifestyle. I thought, why not start a business? That sounds pretty

0:21easy, which is obviously not. for the eCommerce Circle. I was just sitting

0:27with a laptop in my bed making really pretty pictures for my website. I

0:31definitely am the greenest of green. I had no idea about H1 tags in your

0:38website or SEO. I just thought everything looked cute and amazing and

0:43why wouldn't people buy from my store? I saw on Instagram or Facebook that they

0:48were doing their 40k workshop that they do. I realized there was so much more to

0:54running a e-commerce business than I ever thought. If I'm going to do this

0:59and make an actual go of running my own business, I need to join this group. For

1:04me, it was not the cost of the service, the fact that I wasn't bringing in any

1:08money. I hadn't had a sale yet. My husband is really supportive and he was

1:12like, "If this is what you want to do, we're just going to make it work." And I

1:16joined up that night. Having them actually tell you, "Here's what's wrong

1:18with your store, but here's how you could fix it, and here's how we can help

1:22you fix it," was really refreshing. This is your livelihood that you're talking

1:26about, so you need to feel like you can trust these people. Paul was on there,

1:30and he recognized that it was my first call. Said, "Okay, we're just going to

1:33spend this entire hour looking at Kate's store and helping her." I took about

1:38five pages of notes. I went from my first sale to my second to my third to

1:42my fourth. I've gone from zero AOV, zero sales to having an average order value

1:48of close to $90 and multiple sales. For me, that feels like a million people

1:55looking at my store. There's been a lot of times where I've wanted to give up. I

1:59consider writing that message to say, "Hey, Paul, it's not for me. I'm going

2:02to leave." And it's bigger than just somebody coaching you on how to build an

2:07e-commerce brand. They actually care. It's like they're your co-workers, but

2:11you don't work for the same company. If I hadn't found eCommerce Circle, I

2:14would be working a 9 to5, not pursuing what I actually want to do. I would

2:19recommend the eCommerce Circle to absolutely anybody who is thinking about

2:23or have started their e-commerce journey because they will give you all of the

2:28answers to the questions you don't even know you have.