# eCommerce Circle

> eCommerce Circle is Australia's leading coaching community for Shopify brand owners, helping family-founded eCommerce brands scale from $500k/year to $500k/month.

## About
Founded by Paul Warren and Chris McLean, eCommerce Circle provides coaching, community, and accountability through their membership programme. The methodology is built on The More Orders Model — a proven framework for scaling eCommerce businesses across four foundations: Stock, Story, Store, and Strategy.

## Key Pages
- Home: https://www.ecommercecircle.com.au/
- Coaches: https://www.ecommercecircle.com.au/coaches/
- Meet the Team: https://www.ecommercecircle.com.au/meet-the-family/
- Testimonials: https://www.ecommercecircle.com.au/testimonials/
- Insights Blog: https://www.ecommercecircle.com.au/insights/
- FAQs: https://www.ecommercecircle.com.au/faqs/
- Pricing: https://www.ecommercecircle.com.au/pricing/
- Contact: https://www.ecommercecircle.com.au/contact/
- Apply Now: https://www.ecommercecircle.com.au/apply-now/

## What We Offer
- eCommerce coaching and mentorship for Shopify brand owners
- A community of 400+ Australian store owners scaling together
- Growth strategy consulting built on The More Orders Model
- Insiteful — a Shopify agency for development and optimisation (https://insiteful.com.au/)

## The More Orders Model
Four foundational pillars that underpin all coaching and strategy:
- Stock — inventory management and product strategy
- Story — brand narrative and customer connection
- Store — platform, technical, and conversion optimisation
- Strategy — growth planning and scaling execution

## Content
The Insights blog (https://www.ecommercecircle.com.au/insights/) publishes regular strategy content covering eCommerce growth, Shopify best practices, scaling frameworks, case studies, and industry insights.

## Contact
- Phone: (03) 8832 8005
- Email: hello@ecommercecircle.com.au
- Location: Melbourne, Australia
- Website: https://www.ecommercecircle.com.au