01
Product
Product
What you sell. Range, supply, margin, quality. The thing customers pay for and the economics behind it.
A small, application-only room for Aussie Shopify founders who have outgrown the entry-level rooms. Sharper peers. Compressed decisions. Direct lines to operators running businesses just like yours.
If you are at this revenue level, you already know the room you are in is too small. This page exists for you.
Past $40K a month, the bottleneck stops being information. It starts being the people you have access to.
You are making more decisions per week than you used to make in a quarter. Most of them are calls you have never made before.
The tactics that worked at $10K do not work here. The Facebook groups are full of people three rungs behind you. The agencies want a retainer. The masterminds run on tactics from 2021.
You are capable. You are not lazy. You are not lost. You are just operating at a level where the rooms around you cannot keep up.
What you actually need is a smaller room of operators running businesses just like yours, who can compress your decision time before you make the wrong call.
The operator's job changes past $40K a month. The work stops being execution and starts being decision-making.
Where to put the next dollar. When to hire and when to wait. Which channel is real and which is a vanity drain. When to scale and when to consolidate.
Most rooms cannot help with this. They were built for the previous version of you.
The Collective is built for the version of you who is already here. The room exists to make you a faster, sharper decision maker, not to teach you what you already know.
"By month two I had stopped second guessing the calls I was making. Saved me from a hire that would have cost me a quarter."Member · eight figure beauty brand
If this is where you are at, you already know
the room you are in is too small.
Application only · Capped at 50 seats
Not access for access's sake. Not another content library. Not a community of strangers.
Compress time. Remove guesswork. Make better calls, faster.
Every decision you bring into the room comes out clearer. Every problem you put on the table gets pressure-tested by operators who have made the same call before, or made the wrong one and wish they had not.
Every blind spot you did not know you had gets surfaced before it costs you a quarter.
This is the room where the calls you are about to make become the right ones.
The room runs the same way every month. Bring the call you are about to make. Walk out with a clearer plan. Execute. Refine. Compound.
A pricing change. A hire. A new channel. A team restructure. Your highest-leverage decision this fortnight.
Operators who have made the same call push back, ask sharper questions, surface blind spots you did not know you had.
Not advice. Not opinions. Operator-tested next moves backed by people running the same kind of business as you.
The cadence is what compounds. Three decisions in, the fourth one is sharper before you bring it to the room.
"The pressure-test on a new channel saved me about $30K I was about to throw at it. Worth a year of membership in one session."Member · outdoor brand
The Collective is built for outcomes, not features. Each one stacks on the one before it.
Cut the time from "thinking about it" to "moving on it" by half. The hesitation tax is the most expensive line item in your business.
The wrong calls get caught before you make them. The right ones get sharpened by people who have already made the same one.
The mistakes operators in the room have already made do not have to be made by you. That is the whole point of the room.
At any given month, you know what you are working on and why. No more chasing tactics that should not be on your list yet.
Direct lines to founders running real Shopify businesses. Specialist intros when you need them. The kind of access that does not show up on a price list.
The seat is yours. The decisions are yours. But you stop making them alone. That changes how you operate, even on the days you are not in the room.
If you are making decisions at this level, this is the
room your decisions belong in.
Capped at 50 · Founding rate locked
Every Shopify business runs on ten moving parts. Every conversation in The Collective lands on one of them. This is the operating system the room thinks in.
"I already know what I am doing."
That is exactly why you are in range. The Collective is not about teaching you the basics. It is about refining the calls you are already making. Your decisions, sharper, faster, with operator-level pressure-testing on the ones that matter.
"I do not have time."
The Collective saves time. It removes the wrong decisions before you make them. A bad hire takes six months to undo. A wrong-channel decision takes a quarter. The membership pays for itself with one decision you do not have to clean up.
"I can figure this out myself."
You can. It is just slower, more expensive, and lonelier. Every operator in the room could have figured it out alone too. They chose not to because compounding ten people's experience is faster than compounding one.
"I have tried communities before."
This is not that. The application filter, the revenue floor, and the 50-seat cap are there on purpose. The room is small enough to know everyone, serious enough that nobody is selling, and operating at a level where the conversation is worth showing up for.
The filter is not vanity. It is what keeps the conversation worth showing up for.
The Collective is small money. The decisions it changes are not.
A single wrong decision past $40K a month costs more than a year of membership. The Collective exists to stop those decisions before they are made.
Wasted on the wrong supplier or product test
An agency retainer for work that should have been done in-house
Chasing a channel that was never going to scale
Realising the hire you made was not the right one
Of revenue lost while you sat on a pricing change you had already worked out
The compounded cost of two or three of the above in a year
The Collective costs less than any one of these mistakes. It exists so you stop paying for them.
Twelve month commitment, monthly or paid in full. Founding rate is locked for the life of your membership. Future cohorts pay more.
Payment is step one of the application. If your application is not accepted, you are refunded in full. You only stay charged if you are in the room.
Start in Connect. It is the default room for building the engine and the place most Collective members are spotted first.
Start In Connect Instead →You bring problems, wins, numbers and second opinions to the room before you extract. The room only works when everybody does this.
What is said in the room stays in the room. P&Ls, strategies, deals, decisions. No screenshots, no forwards, no sharing outside the membership.
The Collective is not a sales channel. No pitching services, products or opportunities at members. Partners and specialists come in by invitation only.
Designed to be quick for serious operators and to filter everyone else out.
Payment of the monthly fee or annual rate is step one of the application. It signals you are serious. Your card is charged. Your application goes into review.
Every applicant goes through a founder-fit interview with Paul. It is not a business audit. It is whether you are the right kind of operator for this room. If it is not a fit, you are refunded in full. Clear process. No awkward back and forth.
Membership is a twelve month commitment, monthly or paid in full. No cancellations inside the term. This keeps the room stable and the conversation real.
Once you are in as a Founding Member, your rate stays at the founding rate for as long as your membership is active. Rate increases apply to future cohorts only.
Connect is where you start. The Collective is where you go when you have outgrown it. Most members move up. Some never need to. Both rooms exist for the same reason: making fewer expensive mistakes.
The development room. Daily live coaching with the eCommerce Circle bench. No application. Open enrolment. 7-day trial.
Every operator starts here. The foundations get installed. The fundamentals get fixed. The room is where Paul and the senior coaches actually spot operators ready to step up.
The ascension room. Monthly hot-seat sessions, peer-led, founder-fit interview required.
Two ways in: invited up from Connect by Paul or a senior coach (most members), or apply direct via founder-fit Zoom interview (refund if not a fit). Both paths land in the same room.
Connect is where you build. Collective is where you decide. Same journey, two stages.
You already know if the room you are in is too small. The Collective is the next one. Application only. Twelve month commitment. Founding rate locked.
Payment is step one of the application. Refunded in full if not accepted.
Your application for the eCommerce Circle was successfully submitted.
We’ll get back to you through your provided details shortly.
Your enrolment was successfully submitted, and we’ve added you to the waitlist for your preferred cohort.