Dedicated strategic support for established Shopify brands. Your first 90 days build four done-for-you assets, including a custom 12-month plan that connects your brand, store and marketing.
49 minutes · Inner Circle first, followed by the included Connect walkthrough.
What is missing is one plan for what happens next.
You are past the point where a group call answers the question.
Meta, Google, email, SEO, conversion, brand and margin all need attention. The challenge is putting the right work in the right order.
Conversion may be soft and campaigns active, but the founder still carries every decision. Inner Circle starts with diagnosis, builds the strategic assets around your brand, then keeps the work moving.
The More Orders Scorecard is the baseline for these four assets.
Built over six one-hour 1:1 sessions with a Brand Strategist: positioning, customer problem, USP, message hierarchy, voice, content pillars, website messaging and ad angles.
Published in your Command Centre and walked through in a dedicated handover call.
A manual 600+ point audit across key store pages, cart and checkout, mobile experience, speed, navigation and trust. Recommendations are ranked by impact and effort and explained in a walkthrough call.
In week two, a store that needs rebuilding moves to a Custom Site scoping session instead. The Shopify build is separately scoped with Insiteful.
Five specialist audits across Meta Ads, Google Ads, email (Klaviyo), SEO, and Profit & Margin, with prioritised recommendations in one findings pack.
They need account access only, not time in meetings from you.
Your custom 12-month strategy connects the Scorecard, Playbook, store findings and audits. It sets offer direction, channel focus and priorities across Meta, Google, email, SEO and CRO.
Presented live in a 90-minute session, then turned into dated work for your team, agency or freelancers.
Inner Circle provides coaching, strategic assets and implementation planning. Shopify builds, paid media, CRO implementation and email execution are separately scoped and charged through Insiteful.
Target cadence assumes two Playbook sessions a week; timing adjusts to access, complexity and your working rhythm.
Your coach, private channel and Command Centre are set up. In a 90-minute Scorecard session, you score 229 criteria across the Foundations and 10P Engine.
Six Brand Communication Playbook sessions begin. Once access is confirmed, the five specialist audits run in parallel, so the strategy is not waiting on one workstream.
The findings pack and Playbook take shape. The week-two store decision sets the route: a 600+ point Conversion Blueprint or a Custom Site scope with a separate Insiteful build scope.
The More Orders Digital Strategy brings the baseline, Playbook, store route and audits into channel focus, sequencing and priorities. It is presented live in a 90-minute session.
The strategy becomes dated, owned projects through 90-Day Sprint Planning in the Command Centre. Your coach and private channel provide the weekly accountability behind the plan.
Review progress, the current constraint and the next priorities with your coach, keeping the work connected to what the business needs now.
The Scorecard has two rings: the Foundations and the 10P Engine. You commit the scores; the team facilitates. You leave with two ring percentages, a populated Growth Dashboard and one named primary growth constraint.
Why this order matters: diagnosis sets the priority. Your Playbook and audits shape the strategy. Then each project gets an owner and a deadline, with the main growth constraint guiding the work.
Your coach holds the plan together, with specialists behind the work and a private channel for decisions between calls.
A dedicated coach is assigned at onboarding to hold the strategy, priorities and accountability rhythm.
Your private Slack channel includes your coach and delivery team for decisions, roadblocks and questions.
Ten specialist roles across Meta, Google, email, SEO, CRO, brand, finance and digital strategy.
Everything in Connect is included: five weekday group coaching calls, community, specialist channels, the training vault and daily coach access.
The first 90 days establish the assets. The rest of the 12-month engagement keeps them useful as the business changes.
The More Orders Command Centre is the home base.
Your Scorecard, Playbook, store route, audits and Digital Strategy sit with Projects & Process, the Growth Dashboard and 205+ GPT library.
Every 30 days — Scorecard CallReview progress, the current constraint and next priorities.
Every 90 days — Sprint planningConvert the strategy into dated, owned projects for the next sprint.
Each week — Private accountabilityKeep decisions and follow-through moving with your coach and private Slack channel.
Member experiences from the wider eCommerce Circle community.
“It feels like having an expert team on your side without needing to employ five different consultants.”
Martina, Tama Swim
“Until you join a group like this, you don’t know what you don’t know.”
Dan, Baby Goes Retro
“I finally feel like I know exactly what to focus on each week instead of spinning my wheels.”
Teigan Borus
Inner Circle is a close working relationship for founders ready to put a whole-business plan into practice.
A store rebuild or other execution need can sit alongside Inner Circle; it is scoped separately through Insiteful.
Need a different level of support? Explore Connect for foundations and group coaching, or The Collective for a peer room to sharpen decisions.
Start with a strategy conversation about the business and work in front of you.
$3,500per month + GST
12-month minimum term.
Minimum commitment: $42,000 + GST over 12 months. All amounts are in AUD.
Dedicated coaching, four done-for-you strategic assets, 30-Day Scorecard Calls and everything in Connect.
Tell us your store and main priority in the contact form.
Shopify builds and other hands-on execution are scoped and charged separately through Insiteful.
A dedicated coach, specialist team and strategic assets built around the business you already have. Start with a conversation about what comes next.
Your application for the eCommerce Circle was successfully submitted.
We’ll get back to you through your provided details shortly.
Your enrolment was successfully submitted, and we’ve added you to the waitlist for your preferred cohort.