Shopify Page Speed: How to Fix a Slow Store
Fix a slow Shopify store in five steps: measure, audit apps, fix the hero image, stop layout shift and cut scripts. Includes a BFCM speed freeze plan.
Founder Led Marketing for Ecommerce: A 3-Hour Weekly Plan
Founder led marketing for Shopify stores: the 4 clip types, a 3-hour weekly routine and how to test founder ads.
Shopify Referral Program: How to Set One Up That Pays
Set up a Shopify referral program that pays: reward maths, Aussie examples, app costs, legal rules and a launch checklist.
Ecommerce Business Valuation: What Is Your Store Worth?
What is your ecommerce business worth? SDE maths, real multiples, 7 value drivers and Australian CGT rules, with a pre-sale checklist.
Ecommerce Gross Margin: What Is Good and How to Lift It
What is a good ecommerce gross margin in Australia? Calculate your real number and use six levers to lift it without hurting conversion.
Cart Abandonment Rate Australia: Benchmarks and 9 Fixes
The average cart is abandoned about 70% of the time. Here are the Australian benchmarks, why shoppers leave and 9 checkout fixes that win them back.
Black Friday Discount Strategy: How Much to Offer
How much to discount on Black Friday? Use this margin-first formula, tiered offers and ACCC rules to pick a depth that protects profit.
Average Order Value Australia: Benchmarks and 7 Fixes
Average order value benchmarks for Australian Shopify stores, the three numbers to check first, and 7 fixes with a 30-day sprint.
Google Ads Black Friday: Shopping and PMax Plan
A dated Google Ads plan for Black Friday 2026: fix your feed, set a seasonality adjustment and split budget by day. Includes a copy-ready checklist.
Customer Acquisition Cost Shopify: Formula and Benchmarks
Work out your real Shopify CAC, compare it to honest benchmarks, and check LTV:CAC and payback with a free monthly checklist.
