The 2IC Playbook: How to Hire the Operator Who Runs Your Shopify Business Without You
Most Aussie Shopify founders hire a 2IC two years late. The readiness test, role brief, hiring process and 90-day handover ladder that make it work.
The Shopify Product Naming Playbook: The 5-Part Title Formula That Wins Search
Your product names feed onsite search, Shopping ads and your SEO titles. Here is the 5-part formula for naming Shopify products that get found.
The Customer Effort Score Playbook: The Retention Metric That Beats NPS for Aussie Shopify Stores
NPS tells you who likes you. Customer Effort Score tells you who will buy again. Here is how to measure and fix friction on Shopify.
The Peak Season Dress Rehearsal: The 7-Part Dry Run to Do in September, Not on Black Friday
Most Aussie Shopify brands test their peak season setup on Black Friday morning. Here is the 7-part dry run to do in September instead.
Shopify Domain and DNS: 7 Checks to Keep Your Store Online
A lapsed .au licence takes your site and email offline for 30 days. Seven checks that keep control of your Shopify domain, DNS and certificates.
Cost to Serve: How to Find the Customers Quietly Eating Your Shopify Profit
Your top 20% of customers can deliver 178% of profit while the bottom 20% erase most of it. Here is the cost to serve audit that finds them.
The Shopify Hiring Scorecard: The 6-Stage Interview System Aussie Founders Use to Stop Guessing
A bad hire costs 30 to 150% of first-year salary. Here is the six-stage scorecard system Aussie Shopify founders use to hire on evidence, not gut feel.
The Shopify Tracking Pixel Audit: 6 Checks to Run After the OAIC’s June Rulings
Two OAIC rulings changed what your Meta Pixel means legally. Six checks every Aussie Shopify founder should run on their tracking stack now.
The Shopify Structured Data Playbook: 7 Schema Fixes That Win Rich Results
Shopify’s default product schema has nine fields. Google wants far more. Seven fixes that make your listings eligible for price, rating and shipping.
The Consideration Window Playbook: How Long Aussie Shopify Shoppers Actually Take to Buy
Most Shopify stores time their emails, ads and offers around an average that describes almost nobody. Here is how to find your real consideration window.
