The Audience Overlap Audit: How Many Real People Does Your Marketing Reach?
Your email list, SMS list and ad audiences are mostly the same people. The audit that shows how many humans your marketing actually reaches.
Cost to Serve: How to Find the Customers Quietly Eating Your Shopify Profit
Your top 20% of customers can deliver 178% of profit while the bottom 20% erase most of it. Here is the cost to serve audit that finds them.
The Consideration Window Playbook: How Long Aussie Shopify Shoppers Actually Take to Buy
Most Shopify stores time their emails, ads and offers around an average that describes almost nobody. Here is how to find your real consideration window.
The Creator Whitelisting Playbook: How Aussie Shopify Brands Run Paid From Someone Else’s Handle
Whitelisted creator ads beat brand-handle ads on CPA by 20 to 35%. Here is the 6-layer system to run them without losing the rights.
The 5 Customer Awareness Stages: The Audit That Fixes Ads That Do Not Convert
Cold traffic is not worse, it is earlier. Run the 5-stage awareness audit on your ads and landing pages to find this quarter’s cheapest conversion win.
The Price Sensitivity Survey: Find Your Real Price Ceiling in 4 Questions
Four survey questions that reveal what your customers will actually pay. The Van Westendorp method, run properly on a Shopify store, in seven days.
The Shopify Objection Mapping Playbook: Find the 12 Reasons Aussie Shoppers Do Not Buy
Seven in ten carts get abandoned and most of it is unanswered questions. The ledger system for finding and fixing your top 12 objections.
The Sample Pack Playbook: How Aussie Shopify Brands Turn Trial Sizes Into Full-Price Customers
Free samples are packaging filler. Here is how a paid sample pack, a credit that expires and a five-email flow turn trial sizes into full-price orders.
Non-Buyer Research: How to Find Out Why 97% of Your Traffic Leaves
Your analytics tell you people left. They never tell you why. Here is how to survey non-buyers, code the answers and turn objections into conversion lift.
The Reddit Ads Playbook: How Aussie Shopify Founders Buy Attention at Half the Meta CPM
Reddit CPMs run US$2 to US$8 while Meta sits at US$10 to US$20. Here is the 6-part system for testing Reddit Ads on your Shopify store.