The Shopify RFM Segmentation Playbook: The 6-Segment System Aussie DTC Founders Use to Find Their Champions, Rescue At-Risk Customers, and 3x Revenue Per Email Sent
The 6-segment RFM system Aussie Shopify founders use to find champions, rescue at-risk customers and triple revenue per email sent.
The Shopify Customer Journey Mapping Playbook: The 5-Stage System Aussie DTC Founders Use to Find the Hidden Friction Killing Conversions (And Turn One-Time Buyers Into Repeat Customers)
Map your Shopify customer journey across 5 stages, find the friction killing conversions, and turn one-time buyers into repeat customers.
The Shopify Switcher Research Playbook: The 7-Question Interview System Aussie DTC Founders Use to Reverse-Engineer Why Customers Leave Competitors (and Build the Sharpest Positioning in the Category)
The 7-question interview system Aussie DTC founders use to reverse-engineer why customers leave competitors and build sharper positioning in 30 days.
The Shopify Win/Loss Research Playbook: The 4-Phase System Aussie DTC Founders Use to Interview the 75% of Shoppers Who Don’t Buy (and Reclaim $40K+ in Hidden Revenue)
The 4-phase win/loss research system. Capture, interview, synthesise, and act on the 75% of shoppers who never buy from your Shopify store.
The Shopify Post-Purchase Survey Playbook: The 5-Question Script That Reveals Your Real Acquisition Channels (Because Meta and Google Are Lying to You)
The 5-question post-purchase survey script Aussie Shopify founders use to fix attribution, reroute ad budget, and uncover hidden growth channels.
The Founder-Led Customer Interview Playbook: The 9-Question Script Aussie Shopify Founders Use to Find Out What Customers Actually Want (Before You Spend $20K on the Wrong Product)
The 9-question founder interview script Aussie Shopify brands use to find what customers really want, before spending $20K on the wrong product.
Voice of Customer Research for Shopify: The 5-Channel System That Mines Reviews, Surveys, DMs, Chat, and Returns for Million-Dollar Insights
The 5-channel VoC system Aussie Shopify founders use to mine reviews, surveys, DMs, chat and returns for revenue-moving insights.
How to Validate a Product Idea Before You Buy a Single Unit: The 5-Step Research Playbook for Shopify Founders
95% of new products fail. Here’s the 5-step validation playbook Shopify founders use to confirm real demand before committing a dollar to stock.
Jobs to Be Done for Shopify: How to Uncover the Real Reason Customers Buy (And Use It to Sell More)
The customer research framework most Shopify brands ignore — and the 12-question script that uncovers exactly why customers actually buy.
Ecommerce Competitive Analysis: How to Research Your Competitors and Find the Gaps They’re Missing
Learn how to run a proper ecommerce competitive analysis — from identifying real competitors to uncovering gaps in pricing, keywords, and customer experience.